Digital Marketing, Social Media, Viral marketing

Going Viral, But How ?

When businesses create video marketing, one of their main goals is to go viral. That seems pretty logical, as consumers, we tend to remember brands according to their advertisement. There is not a single way to go viral, it is in fact very difficult to determine whether or not a campaign will succeed before launching… Continue reading Going Viral, But How ?

Artificial Intelligence, Digital Marketing, New Technologies

Google Assistant, Google Duplex, Google What ?

You have probably heard about the new Google Assistant and its AI voice calling system to help you making appointments and simplifying your life, but what is it exactly all about ? Last May, during its annual developer conferenceĀ in California, Google gave a preview of its new technology, Google Duplex. Google Duplex is the future… Continue reading Google Assistant, Google Duplex, Google What ?

Digital Marketing, Luxury Industry

How Luxury Hotels Are Finally Embracing Digital Marketing

Luxury hotels have been around for generations and are here to stay with the continuous growth of the tourism industry throughout the world. Different from what we might believe, this high end hospitality has been slow in adapting to the new digital way of doing business. We could say that this is partly due to… Continue reading How Luxury Hotels Are Finally Embracing Digital Marketing